During the Evian Masters, we have created two original animations
for Heineken in the Public and VIP areas.
Scroll down to discover the elements that made those animations
successful.
1. Two original greens
The first green featured a "H shape", surrounded by
flowers while the second had the "H" printed.
Aluminium Heineken bottles were used for decoration.
2. A personalized service
On both greens, two qualified Pros were welcoming beginners
and players. They assisted them and helped them improve their performances.
3. A motivating promess
Everyday at 5pm, a final was organized for all the players who had
qualified by holing four putts in a row from various distances.
Between 20 and 35 finalists entertained the crowd each day. A prize-giving
ended the animation.
4. An original branding
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